I had lunch this week with a pretty smart business owner. He shared his perspective on his company...
O Company, My Company… Don’t Get Comfortable!
It’s very easy to hit auto-pilot on your company’s existence. There are no big issues, production is basically level and employees come to work most days. Seems to be fine.
Is the goal of the American company to cruise? T. Harv Ecker is quoted as saying, “If you’re not growing, you’re dying.” Perhaps this is familiar to you, but is there motivating power behind it? The words might ring true, but the goal of the saying is not to merely recognize a truth; rather, it is meant to inspire growth and to turn away from the apathy or stagnation in which you might find yourself or your company.
I have found it interesting to watch companies miss strategic growth initiatives because of being comfortable and thinking that’s good enough. Ask Kodak or Blockbuster about missing business development opportunities. Where would those companies be if they had paid attention to the markets and to technology more intently? What if they had led the charge rather than being punished for missing the charge altogether?
Strategic business growth takes a bit of pain and discomfort. There will be trials and errors, but that will help to establish a culture of innovation and of growth. The healthiest plant is pruned so that it will flourish more and produce fruit. Why would that concept not apply to an organization? Sustainable corporate growth comes out of a strategic, thoughtful plan with the goal of capitalizing in a particular market or markets. Companies are desperate to find a way to do this.
While this may not happen in companies today because they are comfortable, it is certainly not the only reason. Companies may not have the resources, know-how or time to develop and drive a plan. I have not found the company that says it does not want to grow and become more successful (I’m sure they are out there), but good intentions will not change the direction a company needs to go. A plan is needed.
Humareso is here to make that plan happen.